Banking and personal finance used to be about long-term, face-to-face relationships where trust was earned over years of interaction. Digital is changing that forever.
While face-to-face contact is still important for some functions, online technology has allowed customers to run their financial lives from a computer or mobile device. Even selecting new products and planning for the future can now be arranged through online intermediaries with little regard for brand loyalty.
What is more, E.U. financial institutions are having to open up customer data to one another next year to allow customers to take more control over their finances so several providers can be accessed through a single website or app.
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