Red Ventures digs deep for Bankrate website in $1.24bn personal finance drive

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By John Glenday

Awash with private equity cash Red Ventures swooped on its prey in order to gain an instant foothold in financial services; including Bankrate’s ‘Comprehensive. Objective. Free’ consumer advice service on everything from mortgages to savings, credit cards and insurance.

The business also deploys this expertise to assist large media companies such as CNBC and Dow Jones owned Marketwatch. Having secured its prize Red Ventures has pledged to set about leveraging its ‘millions of users across multiple brands’ in order to grow these services still further.

Ric Elias, chief executive of Red Ventures remarked: “We’re excited to join forces with the Bankrate team, which has built an impressive and powerful platform of consumer-facing financial services content and brands.”

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