First they wanted free. Now they want fast. As shoppers turn to the convenience of cyberstores, they crave shipping that can keep up with their demands.
“For consumers, it’s one of the top things they’re looking for, and it’s a decision maker between buying at one site versus another,” says Aaron Cheris, a partner in the San Francisco office of Bain and Co., a management consulting firm.
Free shipping is expected, says Luke Knowles, founder of Free Shipping Day, a one-day, annual online-shopping event in December. On Dec. 16, 2016, more than 1,000 retailers offered free shipping and delivery by Christmas Eve.
Retailers have answered the call for free and swift delivery in different ways. Under Amazon’s subscription model, members pay a fee to get free shipping. Wal-Mart and Best Buy provide free and fast shipping if you meet their conditions.
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