Are you selling to yourself?

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BY WACEKE NDUATI

One of the contestants was an extremely health conscious individual. Her task was to make a dessert dish for fellow participants who would then rate her skills. Because of her preferences, she did not use enough sugar and thus scored the lowest points.

Can you see her mistake? She was in a competition to win, but she put her personal preferences ahead of the people who were consuming her product. She did not take into account that the people she was cooking for had different preferences.

This got me thinking: How many times do we make the same mistake when it comes to money or business? We think it’s about us, yet we should be looking outward. Here are some of the mistakes we make.

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