- Share What You Do
Use Instagram to illustrate the way you work and the solutions you provide. The customers who connect with you on Instagram will be looking for something valuable and interesting. Share the kind of visual content that will help customers get to know you better while building a positive image of your company.
If you offer a service, user Instagram to document all the work that goes in providing this service. You could create content that illustrates your company culture or focus on sharing tips relevant to what you offer.
You can upload images and short videos on Instagram. The Instagram Stories lets you create a collage with your different images and videos. You can edit this collage, add text and effects. This feature is only available to mobile users and Stories stay online for 24 hours but you can choose to refresh your Stories if you want to keep them online for a longer period of time.
- Spend Some Time On Your Profile
Your profile should provide Internet users with more details on what you do. There is no need to fit everything in a short profile description, but you need to choose which facts are worth mentioning. You could talk about the next big thing, such as event or a product launch.
Instagram users can click on a link in your Bio section. Make sure you update your Bio and this link frequently. Most brands only list their official website, but you can use this link to drive traffic to a specific page. You can also link to an app download page or to an online store. Here are some tips for your profile.
As a business owner, you should have access to Instagram Business profiles and to paid ads. Creating a Business profile means you can list a phone number in your Bio. You will also have access to more analytics. These profiles are currently available in the U.S., New Zealand and in Australia.
- Show Your Followers What Happens Behind The Scene
You can keep your followers interested by showing them how your products are made and how your business is run. This is a great way to showcase your company culture and to help your followers get to know you better. This is a strategy that is often used by companies who offer green products, but you can adapt it regardless of what you offer.
You could for instance share some pictures of the production process, show some employees at work, post some sketches and notes or a white board from a meeting. Show the process that you follow to develop new products and offer great customer service.
- Use Hashtags
You can reach out to more Instagram users thanks to hashtags. You can use general hashtags or create new ones for each campaign. Make sure the hashtags you use are relevant to your content and will help peoeple find it. You should use your brand name as your main hashtags and use it when you post on Instagram and Twitter. People will eventually start using this hashtag to talk about your brand.
According to Vibbi.com it’s best to choose between five and ten hashtags for each post. Instagram will let you add more, but there is no need to use more than ten hashtags. Make your content easier to find by using your brand as a hashtag and by adding campaign specific hashtags as well as more general ones that describe the kind of content you are sharing. Use the #instagood or the #tbt hashtags and look for trending hashtags in your niche or industry if you need some ideas. Using #tech or #fashion would for instance be relevant depending on what you offer.
- Use @mentions
You can use the @ symbole to mention other Instagram users. This allows you to reach out to popular users in your niche and to respond to users. You could for instance draw attention to what a non-profit organization is doing, respond to questions sent by users or interact with known industry experts.