Mimi’s Café Ready to Serve Veterans with Red, White & Blue Celebration



Dallas, Texas – Mimi’s, the popular neighborhood café offering French-inspired American comfort food, is ready to serve veterans – active duty or retired military – through its Red, White & Blue celebration, where Mimi’s guests can treat their favorite veteran to a free entrée on holidays beginning with Memorial Day weekend through Veterans Day weekend by signing up at MimisCafe.com.

Members of Mimi’s eClub will receive a “free entrée with purchase” offer which they can use on the following holiday periods: Memorial Day (May 27 – 30), Flag Day (June 11 – 14), Independence Day (July 1 – 4), Bastille Day (July 14 – 17), Labor Day (September 2 – 5) and Veterans Day (November 11 – 13).

Mimi’s CMO Stewart Slocum describes the celebration: “Arthur Simms, Mimi’s founder, was a veteran himself stationed in France during World War II. His love for French food inspired the Mimi’s people love and know today. Today, we honor all veterans and active duty military, not just on Veterans Day but also with every patriotic holiday this season.”

In addition to eclub members receiving an entrée offer that can be used to treat veterans, Mimi’s is giving all guests specials on 100% USDA all-American premium-cut beef burgers, Peaches & Cream Griddlecakes, Hand Mixed Guacamole, Fresh Lime Margaritas and House Wine from France to celebrate the Red, White & Blue holidays. New members of Mimi’s eClub also enjoy additional perks upon sign-up: a free slice of Crêpe Cake or a free 2-pack of muffins or croissants for joining and on their birthday as well as special offers like free meals during the year.

Also, on Veterans Day (November 11, 2016), veterans and troops will be able to choose a free entrée from a special menu during breakfast, lunch and dinner, with the purchase of a drink.

The eclub free entrée offer requires a purchase of another entrée and two drinks. For more information, please call your local Mimi’s or visit MimisCafe.com.

About Mimi’s Café
Founded in 1978 by Arthur Simms, who was stationed in France during World War II, Mimi’s Café is a neighborhood café offering French Inspired American comfort food. In February 2013 Mimi’s Café was purchased by Le Duff America, Inc., the North American subsidiary of Groupe Le Duff, a global bakery and restaurant company headquartered in Rennes, France. Since then, the team has launched new dishes reflecting the culinary traditions of fresh ingredients, bistro classics, and American comfort food. There are currently 97 Mimi’s Café locations throughout 18 states in the U.S.

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