A technology company that processes online giving says donations on Giving Tuesday exceeded last year’s day of generosity by more than $10 million.
Blackbaud, Inc. recorded $39.6 million in online donations Tuesday and gave only a bit of the credit to Facebook CEO Mark Zuckerberg’s big philanthropic announcement on Tuesday that he and his wife would be donating 99 percent of their Facebook shares to charity.
Steve MacLaughlin, director of analytics for the Charleston, South Carolina, company that makes software for nonprofit companies, said the online donations Blackbaud noted Tuesday continues a trend of increased online giving that they have seen throughout 2015.
“There was a tremendous amount of increased awareness about the nonprofit sector on Tuesday,” MacLaughlin said, giving Zuckerberg some of the credit for that increased awareness.
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