Developer pulls leading ad-blocking app from Apple Store

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BY JESSICA TOONKEL

Tumblr co-founder Marco Arment, who developed the most popular paid ad-blocker on Apple Inc’s U.S. app store, has pulled the product, citing concerns that the tool could hurt independent Web publishers.

In a blog post on Friday, Arment, wrote that he was pulling his “Peace” app because he does not feel that it is his role to decide what content is blocked.

“Adblockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit,” Arment wrote.

Arment did not respond to an e-mail and call requesting comment.

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