The company ranked highest in J.D. Power’s 2015 Credit Card Satisfaction Study.
Last year, Discover and American Express tied for first place. American Express had taken the top spot since 2007.
The study focused on six factors: interaction, credit card terms, billing and payment, rewards, benefits and services and problem resolution. Discover () scored a total of 828 points based on a 1,000-point scale while American Express ( ) recorded 820 points. So what pushed Discover over the edge to claim the title this year? How easy it is for customers to redeem rewards.
“A lot of its focus is making it very easy for customers to redeem their rewards,” said Jim Miller, senior director of banking services at J.D. Power. He added that Discover’s offer to freeze misplaced cards, provide access to free FICO credit scores and keep call centers in the U.S. sits well with customers.
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