Prime Day shopping frenzy a hit, Amazon boasts

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BY SPENCER SOPER AND SHANNON PETTYPIECE

Amazon.com said it sold more products during its Prime Day event Wednesday than on last year’s Black Friday, a sign the promotion was a success despite complaints that the deals were subpar.

While the company didn’t provide revenue figures, Amazon said that orders rose 266 per cent from the same day a year earlier and were up 18 per cent from Black Friday — the retail industry’s traditional blowout sale. More customers also signed up for Prime memberships on Wednesday than any previous day, the Seattle-based company said in a statement.

“Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” Greg Greeley, vice president of Amazon Prime, said in the statement. “After yesterday’s results, we’ll definitely be doing this again.”

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