Lilly Pulitzer for Target causes shopping frenzy

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BY CNN WIRES

Bright floral pastel dresses, beach coverups and oversized totes flew off the racks at Target stores Sunday morning as eager shoppers snatched up pieces from the retailer’s limited edition Lilly Pulitzer collection.

Much of the collection was sold out online and in stores within hours of going on sale Sunday morning, drawing ire from customers who missed out on the chance to own discounted versions of apparel and accessories by the queen of American resortwear.

Target has been responding to disgruntled customers via Twitter since early Sunday morning, when online shoppers began complaining about website outages on Target.com and difficulties placing orders.

By Sunday afternoon, most items on Target.com were out of stock, forcing Target to break the news that no more inventory would become available.

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