The Influence of Mobile Phones in Shopping


Smartphones, the biggest innovation of the 21st century have lifted the shopping world to the new height. The number of mobile internet users are increasing rapidly is the reason behind the rise in mobile shopping. The mobile phones have brought a new category of mobile alone internet users which was absent in desktop shopping. From a survey we found that social media are the highest accessing sites from mobile phones which are followed by traffic to online shopping sites.The demand for smartphones will bring more smartphones for shopping in the future which means the mobile traffic to the sites will increase more than desktop sites which are right now 30%. In that case the sites which allows flawless browsing and shopping through mobile phones will be in the centre of people.

The rise in mobile internet users

Desktop sales are sharing the major part in online sales but the predictions by experts tells another story, the mobile shopping which is in its beginning phase will outdo the performance of desktop very soon, most probably before 2018. The predictions are well backed by the surge in mobile phone demand across the globe. Its statistics is the best proof which reveals that the world currently have more than 6.8 billion mobile connections however, the number of people using mobile phones are not the same as the number of mobile connections. Among 6.8 billion phones more than 3 billion phones are smartphones with internet connection and mobile applications which shows that 40% people are having internet accessing mobiles. Also, last two quarter smartphone shipping enables the analysts to forecast that the smartphone will outnumber the world population by 2018.So by the end of 2018 almost 90% of the people will be connected by internet ultimately it will increase the mobile shopping users.

Problems to be solved

The shift from desktop shopping to mobile shopping pressurised the retailers since the rate of cart abandonment increased after the rise in mobile shopping. More than 70% customers are leaving the site if they experience any technical issue in the site. Mobile shopping is growing at double digit which was 13% in 2013 reached 30% by the end of 2014. In such a demanding situation, the retailers have to respond the demand otherwise the customer base will shrink. But the retail industry managed the issue by introducing separate websites for mobile phones. Later, the responsive web designs replaced the separate websites for mobile phones and separate websites for desktops. After the advent of responsive websites, the cart abandonment rate due to inefficient websites dropped down completely but the other forms are still persisting. Among the other issues high shipping cost is the major one; some of the price sensitive people are abandoning the cart if they felt it has higher shipping cost. Therefore, many coupon providing sites including provides more free shipping codes than other discount codes. Cyber security is still the major concern but many people pinned their hope on scientific developments for a better future.Online shopping and offline shopping are entirely different from each other and they are not competing with each other. The competition is among the online shopping sites, in such a case sites which offer seamless mobile shopping will able to continue their business in future.

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James is a financial expert who has contributed several business and finance related articles. His expertise and first-hand knowledge of economics makes his blogs and articles informative and helpful for those looking out for guidance and assistance in matters related to finance. He has an active schedule of TV and radio interviews He is co-host of the popular VT Radio show Jim and Gordie Show. latest-articles-buttonJim comes from an old military family dating back to the American Revolution. Dozens of Confederate ancestors fought for the South in the War Between the States. Uncles fought in WWII and Korea. His father was a WWII P-40 and later P-51 Mustang fighter pilot. Vietnam found several uncles serving, a cousin, and brother Wendell as a young Ranger officer. His mother was a WWII widow at 16, her first husband killed with all 580 aboard when the SS Paul Hamilton, an ammunition ship with 7000 tons of explosives aboard, was torpedoed off the coast of Algiers. He has been writing, speaking and doing public relations, television, consulting and now multimedia work for a variety of American heritage, historical, military, veterans and Intel platforms. Jim’s only film appearance was in the PBS Looking for Lincoln documentary with Prof. Henry Lewis Gates, and he has guest lectured at the Army Command and General Staff School at Fort Gordon. Currently he is working to take his extensive historical video archives on line to assist his affiliated organizations with their website multimedia efforts, such as the Military Order of World Wars, Atlanta, Sons of the American Revolution, Sons of Confederate Veterans , Assoc. for Intelligence Officers, the Navy League, Georgia Heritage Council, National Memorial Assoc.of Georgia.

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