Conversion Rate Optimization Tutorial


Your website is finally starting to get traffic. After all of these long months (or years) without the floodgates have finally opened. Your site can now start making money…almost!

Before that happens, you need to convert that traffic into paying customers. How exactly do you close deals on your website you wonder? That is one of the biggest impediments between your successes.

In order for that to happen, you need conversation rate optimization (CRO). What is CRO?

CRO is the process of understanding the traffic that comes to your site, and looking into ways to increase the number of sales on your site. Specifically, you will be looking how to turn more of those new-fangled visitors into newly minted clients.

Top Ways to Improve Your Conversion Rate

Analytics- Understanding the data is one of the best ways to increase your conversion rate optimization. Most businesses do not know enough about the current marketing efforts to make improvements for the future.

Therefore, start with what you know if you want to improve upon your marketing efforts. Use proven systems like Google Analytics and Crazy Egg to track not only how many visitors you are getting to your site, but also what they do on your website.

Google Analytics will show specifically not only the pages visited, but also how long visitors stayed on each page, if they bounced off your website, and how they found your site. Study your traffic trends to get an idea of what pages get the most attention.

The use tools like Crazy Egg to track what they do on your page. Crazy Egg creates a heat map of each website page. The heat map shows whether a specific part of the page is hot or cold. The hotter the part of the website, the more visitors are attracted to that specific area. The colder, the less interest visitors have in specific sections of the site.

Together these tools give you an idea of what your visitors want to learn more about on your website. The more you can help them with that information, the more money you can make.

Planning- Once you set up your analytics, it is time to come up with a plan to improve your conversation rate optimization.

It will incorporate your knowledge of your visitors, and come up with a schedule for how you will change your conversion strategy. Create specific actions that you need to accomplish every week and month to ensure you are making progress.

Test everything-If you want to improve your conversation rate, then you have to test every element of your website. Have patience, because testing takes time to get enough data to improve your results.

However, you will want to ensure that your header works for your audience. Then you will want to make sure that your copy is spot on for their needs. After that, check the usability of the site to determine how easy it is to navigate a sale, or just to ask questions about products on your site.

Next, look at the product descriptions and titles to determine if they capture your prospects attention. Finally, make sure that your call to action is strong. Even test multiple call to actions on your site.

Use tools like the Google Content Experimenter or Optimizely to create split tests of specific areas of your website. Google offers free tests of your content, while Optimizely offers free and paid versions of their split test software. Depending on how deep you want to go down the split testing route, you might be better off with Optimizely.

Ask your clients what they want– One of the most surprising and useful ways to determine what your clients want is to ask them. A lot of business keep going around and ask what the secret is to getting more business. The secret is that those who really want more business will ask their clients what they want. They listen to their needs.

Do not be shy, and find out what problems they have that you can solve. You will be shocked to discover that most of them have the same problem.

Therefore, if you can help one client, you can probably help many people along the way. That is one of the surest ways of increasing your conversion rate.

To do this you will want to use surveys, ask questions in your blog posts, and request feedback on social media. The key is here is to ask pertinent and useful questions to clients to discover what they want.

Then use their answers to write the copy on your website, and to create your products and services that you sell through your site.

Understanding How to Increase Your Conversions

Increasing your conversion rate is the ultimate goal of every website owner. Good conversion rate optimization turns these ideas into a reality.

At Shout Agency they believe that social media is essential to every businesses success. Priding themselves on being Australia’s leading digital marketing agency, they can help grow your business by delivering more targeted traffic to your website. For more information visit

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