Holiday ecards for business are an inexpensive and thoughtful marketing tool that can be used to build relationships with customers and clients. The only limitation is your imagination.
Using ecards to celebrate different holidays enables you to remind your customers that you are there during happy times. Associating your company with happy times in your customers mind is a great marketing technique. A positive emotional response in your customers mind helps to build a positive relationship with them.
It is important to remember that there are many different holidays. By celebrating the holidays of different cultures you can reach a wider audience and possibly even educate your customers regarding holidays they may not be aware of previously. It is worthwhile researching different holidays and bearing them in mind. Think of how powerful the ever changing Google doodles are in marketing and educating the visitors of Google!
However, with this it is important to ensure that you do not offend certain customers. This can be difficult but can be achieved by, for example, sending a Winter Holidays card rather than a Christmas Card. Of course, for non-religious holidays this is not so much of an issue. Thanksgiving, Independence day and other holidays are a great and unique way to put your business in the mind of your customers.
Another benefit of ecards is that they can be easily presented in multiple languages. Again this reaches a wider audience particularly for international companies and many ecard companies will offer this service saving time and cost for your company.
Holiday ecards have evolved over recent years to become far more versatile than before. When they first came into existence you had the option to create an ecard that was converted into an email and delivered. Now you can have ecards delivered to pc’s, mobile phone, tablets and many other devices.
Ecards have also become multi-media allowing for higher levels of personalization and the inclusion of video or animation in your ecards. A very powerful tool not to be underestimated. This innovation began with websites like jibjab.com making personalized videos for the home market but it is taking off in the corporate world now too.
Recent technology has enabled ever more personalized and targeting marketing and holiday ecards for business is a great way to capitalize on these changes. With ever increasing competition businesses must find innovative ways to build and maintain relationships with their customers. A well-considered, perfectly timed ecard can do the trick!
Samon Bagons is a financial writer who has profound knowledge on the contemporary financial world. He loves to contribute his articles to various financial communities, websites and blogs so that people who are going through distress, can read and help themselves get out of the debt mess.