Business directories that are online are generally called as Internet yellow pages. They are called as vertical directories. There are varieties that are business oriented and consumer oriented. All the providers of Internet Yellow Pages offer advertising through online.
The search term “yellow pages” was leading in the top 5 highest generator of revenue in all search patterns in Google’s Ad Words program during the year 2010. The statistical report from Experian/Hit wise in the year 2011 reported that the term “yellow pages” was leading as one of the top 50 search terms in all search engines and all search terms. These statistical reports and hits makes “yellow pages” as one of the most searched pattern on the Internet. These indicates that more people started using search engines such as Google, Yahoo, Bing and others for their local phone books and their business as well.
The usage of Internet yellow pages and the users who print the yellow pages have the same intent. This has produced a better quality lead, more like the phone book that is print , as the user is usually just deciding from whom the product or service to be bought , not whether to make a purchase or not.
Small scale businesses are finding Internet yellow pages/Phonebooks like Yellow pages United are much easier to understand than the advertising through search engine. The advertising through search engine has many complications and is more frequently subjected to modifying algorithms that can create frustration to small scale businesses. There are SEO professionals who will check the changes in the way search engines bring the results, which is good for their own business. Search engines currently have no loyalty or any reservations available to their advertisers. Placement is fully dependent upon the bid that is the highest in many cases.
Yellow pages for purchasing shopping as well:
There are many Internet yellow pages those are saved as favorites on one’s own Laptops or even desktops like Yellow pages United. Considering if internet yellow pages has been found on a search engine by an individual with the search term “yellow pages” then, more often the user will make it as their favorites and they will not make use of the search engine. Instead they can just open the site that is being saved as favorite’s site. This is known as “direct navigation”. This enables one to visit the pre-visited Internet yellow pages site on that particular machine again in the future.
Mostly the Internet users navigate their own machines through “direct navigation” i.e., using their favorites. This way the search engines are more used for research and IYP are more used for local shopping and buying.
Review works for Search engine Ranks
Customer’s reviews have been a recent development within IYP and other online sites. There are reports which speak more about “review farms” and “review fraud” This happens when unsatisfied customers or some frustrated employees or somebody else has the ability to get into online and comment incorrect things about a business or even some products. The business will have to get these checked and get fraudulent review removed. There are more kind of stories across the country and world about issues being created by false reviews. Review farms are the sites that are believed to write reviews on a pay per review scheme. These things help your own site to move up in search engine rankings.
The latest version of IYP is termed as a directory for local search that provides the content with the ability to refine the search for finding the needed service. These new search engines have prioritized local businesses in their results than the results being restricted by companies both regional and national.