Your customers are the most important part of your business. It is important, therefore, to remember this in the business processes that affect our day-to-day interactions with our customer base. An important part of this is the way that we invoice and deal with payments for our clients. Getting this right is imperative, and computerizing the way that we invoice is certainly a must these days.
Efficiency Benefits Everyone Involved
There is nothing worse than having to deal with an office full of papers. Manual invoicing slows the whole process down, and you end up having to wait for them to be created, posted, and paid manually. This often creates cash flow issues for the business, and this, in turn, is often reflected in the service the customer then receives. It is a vicious circle.
Increasing numbers of businesses now turn to purchase invoice data capture services as provided by online companies such as http://www.autocapture.co.uk/ for example. In so doing they ensure that their suppliers’ manual invoices are provided in a format which allows them to complete their accounts in an efficient and timely manner. Many businesses could take a leaf out of this book and get rid of those painstaking manual processes that cause so many delays – and ultimately cost money.
Customer Service Is Everything
Your customers soon notice if everything is not running smoothly in your business. Invoicing software means that you can send out your invoices both individually and in large batches together. Many packages also provide an online portal, which enables customers to receive their invoices and make payments online. This cuts out the need for any paperwork at all and ensures that there is an audit trail of all transactions that both the business and customer can use to their benefit. Payment histories can be tracked and customer data can be retained in one place.
It Makes Marketing Simple
Having all your customer details in place gives you the benefit of being able to label customers with specific marketing tags. You can then use these in marketing campaigns to target the right people for your products. You will also find invoicing software packages which allow you to add in offers alongside your invoices or, if there is a payment portal, place offers there for your customers to see. Targeted marketing makes it less likely that your customers will feel as if they are being spammed and can aid customer retention.
Always bear in mind how you would like to be treated as a customer. Making things easy and getting it right is always the key to good business processes. Never forget to think about it from both sides of the fence.