Few people would deny that the internet has revolutionised the way we do things. It’s changed the way we work, it’s changed the way we shop and it’s changed the way we play. There are some things, though, that have not, and will never, change. For your business this is an important point.
The internet has changed the business landscape forever. However, what have not changed are the aims that your business has. It doesn’t matter whether you have a traditional bricks and mortar outlet, an ecommerce store or a combination of the two. Your aims as a business are the same. With an ecommerce store there are additional tools available to you to help you achieve your aims. So what are those aims?
In short, you want to provide your customers with the best products and service possible and in turn make a profit for your business. There are a whole host of things that go into achieving those aims but ultimately those aims are what you want to achieve. And the more satisfied your customers are the more likely it is that your profits will increase. Let’s look at two business functions that contribute significantly to improving your customer satisfaction and increasing your business profits: efficient order processing and business data analysis.
When customers place an order in your ecommerce store they want an experience that is quick, easy to follow and leads to them receiving their goods without any unnecessary delay. From your point of view, the more efficiently you can process customer orders the more customer orders you can deal with. Magento Order Attributes provides you with the tools to create a very efficient order processing system.
The equation is a simple one. The more efficient you are at processing orders, the more your customers are going to be satisfied with your service. If your customers are satisfied, they are more likely to return and recommend you to others. This is what you want and in order to deal with greater customer numbers you need to remain efficient. And because you are efficient, your staff are likely to be satisfied as well. Thus it continues.
Magento allows you to save time and avoid costly mistakes. Here are just three examples:
Delivery dates are kept. Few things are more annoying for customers than missed delivery schedules. If you say that the customer will have her order on Thursday then she should have it on Thursday. Why should she deal with you again if you don’t keep your word?
Important information is retained and is at your fingertips. All order related files are where you can find them. Customers can also upload files to their order.
Orders can be prioritised using different flag codes. You can use more than one flag for an individual order. You may wish, perhaps, to indicate the degree of urgency and the shipping method used.
Let’s turn to data analysis. The old adage about not being able to manage what you can’t measure is a sound one. At the very least, you want some general information about how well your products are selling; however, Magento Ecommerce Analytics provides you with much more. Here are just fivemetrics that will be available to you.
If you sell multiple products you’ll want to know which ones sell well and which ones don’t. You may want to make comparisons of sales amongst products.
Online stores operate 24 hours a day 365 days a year, but do you know which days are your best trading days. It may prove both illuminating and useful to know where your peaks and troughs are.
The more data you have about your customers the more you can supply them with what they want. Therefore, having data by customer type and an analysis of data on new and returning customers will prove very helpful.
In order to judge how effective your sales promotions have been you need the data from which you can make judgments. So if you have run previous campaigns using sales coupons an analysis of their success will help you plane future campaigns.
If you are a business that trades internationally having sales information available for each of the countries you trade in will help you plan your marketing strategies for each of these countries.