Are sandwich board signs successful in attracting new customers to a business? This question arises in the mind of those initiating a new venture, or those expanding their business. The obvious answer is a big “yes”. The reason is that these sandwich boards work as magnets if, displayed properly in a professional manner.
A customer first takes a look at the sign board before entering a shop and if he gets the briefing about the kind and variety of services or products offered, then he can become a potential customer to you, ready to shell out money. A signboard says a lot about your business and so it should be properly designed and displayed. A near perfect sign board should use minimum words to say a lot, should be legible, should focus on a business’ specialty and the offers, if any.
Sandwich sign boards can be used for following businesses:
By traffic police to display any diversions of the road, construction work in process.
By property managers to rent or sell properties.
By tutorials to inform students about various courses offered, timings etc.
By restaurants to display their specialty, combo meals, prices of various food items.
To inform customers about any ongoing sale in the market, etc.
As people move from one place to another on a daily basis, they come across many signs and the signs make the first impression in the minds of the people. Apart from what the message displays customers are also attracted to the images used, colour, font size, way of writing and style of display. Though advertising your product is also a good way but it is not long lasting and works only till money is given to advertise it. On the other hand, sign boards require less investment and you can reap long term benefits. Sign boards are always on duty, promoting a product or service but, advertisements mostly stays for two minutes on your screen and is efficient only when you watch it.
Just like how a wet floor sign or a sign of freshly painted bench bewares us, similarly on reading such signs we make ourselves aware of new business ventures. As in a crowded street the arrow signs and street names help us in finding the right direction. Similarly, sandwich sign boards tries to leave a customer outside the door he wants to enter. The signs are often considered the first step which a customer climbs and the rest steps build up all by itself once the first step is a success. Before entering a business, or looking at a product or service or buying a sign board outside has already left a mark on customer’s mind. So, making it absolutely necessary that signboards are apt and display correct and positive information about a business is of utmost importance.
Additionally, any business can use these boards to sell its product or services. Not just for advertising but, sandwich sign boards can also be used for informing the customers about special offers, if any. Furthermore, it can be used for carrying on with the promotional activities. Because, in this competitive world it’s important to keep the people abreast of the latest activities going on in your business.
However, many businesses do not realize this, but multiple-usage of the sign boards can actually bring out the difference between a successful and a not so successful business. Moreover, the ultimate aim of any business is to gain profit and as signs can do a lot, they can help right from directing to the business’ location and briefing about the business to selling the desired product or service by the customers.
Author Bio: Joshua Cary is a famous blogger working with a reputed company that specializes in sandwich board signs with various functions. He likes to inform people regarding the importance of these boards and how they can be utilized by businesses to attract customers.