There are several ways that website owners can monetize website traffic, and smart website owners carefully match the different monetization options with the specific characteristics of their site. In other words, they create a custom monetization strategy for their financial websites. Understanding the type and quantity of the website’s traffic is a primary step in the development of a monetization strategy.
Website Analysis Marketing Tools Used
Some marketing tools used to collect and analyze the traffic that passes through one’s website are Google Analytics, HubSpot Analytics, and StatsCrop.com. Website owners set up these tools to track pages viewed, how many times pages were viewed, web browsers used, and even conversion tracking statistics. These statistics paint a picture of the type of visitors landing on the website. This information is important because advertising programs are some of the main ways that people monetize their financial sites. These advertising programs aim their promotions at the same visitors that frequent those financial websites with the compelling content.
Monetization Strategies Based on a Website’s Volume of Traffic
Pay Per Click advertising is the most common monetization strategy for websites that have limited traffic. These programs place advertising links on one’s website, and they pay website owners varying amounts each time a visitor clicks on the advertisement. These programs work with financial services institutions who pay to advertise their brand, product, or services to increase search engine rankings.
For websites with moderate to heavy traffic, participating in affiliate programs is another way to monetize the site. When visitors sign up to buy an affiliate partner’s product or service, a website owner may get paid a commission if the purchasing visitor was referred to the product or service through the owner’s site. Personal Capital and Everbank affiliate programs are examples of programs related to financial services that help website owners make money from their sites. One of the hottest trends in day trading is conducted on the foreign exchange, and there is no reason why an informative financial website should not reap some monetary rewards by providing its visitors with an opportunity to learn more about trading on the foreign exchange. This may be done through affiliate partnerships with foreign exchange trading leaders like iFOREXPartners. They offer value added incentives for affiliate site visitors like a comprehensive e-book guide to trading on the foreign exchange; affiliate partners also benefit from their advanced tracking tools that give credit for referred traffic quickly and accurately.
Because of the volatile economic environment in which businesses today operate, blogs and informational websites featuring financial management news, tips, and insightful commentary from industry experts are very popular. Besides being excellent tools for encouraging critical thinking about financial matters, these blogs and websites are potential sources of revenue for their owners.
Samon Bagons is a financial writer who has profound knowledge on the contemporary financial world. He loves to contribute his articles to various financial communities, websites and blogs so that people who are going through distress, can read and help themselves get out of the debt mess.