It’s cheaper to maintain your existing customers than it is to recruit new ones. While you might dream of expanding your business and getting loads of new customers, you do not want your loyal fans to fall out of favor because they feel ignored or underappreciated.
Thankfully, there are simple ways you can stay connected to your loyal customers even while you seek to expand your business. Here are three ways to reward your customers and show them how much you appreciate their business.
Get to Know Your Customers
People like to be recognized, so call your customers by their names, and encourage members of staff to reach out to every customer who walks into your place of business. But reaching out should go beyond trying to sell more of your products. Your regular customers will feel treasured if you remember their favorite products and individual preferences. Use this information to single out customers and introduce them to products that are related to their last purchases.
Get to know your customers. This takes a little extra time and effort but will yield immeasurable returns for your business. Customers who feel cared for and appreciated will stick with your brand through thick and thin.
Give Out Extras
Introduce new products to your most loyal customers before you release them to everyone else. Give customers samples or coupons for deep discounts for their initial purchase of new products. People are drawn to the idea of exclusive offerings, and when you reward your loyal customers will service that goes above and beyond the average, they’ll remember what you did. Your loyal customers deserve royal treatment when they walk through your doors, so roll out the red carpet when you see them coming.
Customer rewards programs are common in almost every service industry. From free products for multiple purchases, to reward points that can be redeemed for merchandise or store credit, customer reward programs keep customers invested in your business.
Hand out future discounts or promote upcoming sales, and you’ll give customers the incentive to keep coming back to your business. You can use simple punch or swipe cards to keep track, or establish a structured customer reward programs where every member gets a unique identification card to track points and be a part of an exclusive community.
Bonus Tip: Reward Referrals
Word of mouth marketing is still one of the best ways to grow your business. Give your loyal customers cash and merchandise rewards as incentives to recommend your business to new customers. Satisfied customers will talk about your brand even without incentives. But if you use customer loyalty program software to establish a structured program, your customers will have even more reasons to send more customers in your direction.
Happy customers are crucial to your business success. Your existing customers want to feel appreciated and cared for by your entire staff. When they’re rewarded for their loyalty, they will return to purchase more products and refer your business to their family and friends.
Jack Bishop knows business work hard for their success. He enjoys helping businesses make smart marketing decisions by writing on business and marketing blogs.