Low Cost Product Promotional Ideas For A Small Business


Most small businesses today can make the most of greatly enhanced low-cost product promotional ideas. Those with startups and small businesses are culpable to lack of a well coordinated marketing plan that are coherent and usually think promotions are expensive and a reserve of large companies. In days gone by, small businesses had no choice but to buy ads in the yellow pages. However, they are now a thing of the past and small businesses lacking in marketing ideas to promote themselves are hugely underexposed.


Functioning Robust Website

The first product promotional ideas begin with having a robust working website that essentially becomes the place where you control all your operations online and mostly the first impression most of your customers will come across. If you intend to promote your business with products online, such as free e-books and coupon codes, your website will be the front office to help you do this. Also, since you will be dealing with services and products, the website should carry all the necessary information on them accessible to customers.

New Brand Identity

It might be some time since you updated your promotional ideas. Most small businesses are rigid when it comes to updating marketing materials and websites and interested customers face the same old stuff and there is no promotional product that pulls them to your website to convince them to make a sale. It is perhaps time to redesign the image of the brand for a fresher look by taking advantage of your website and digital related domains. Prospects and customers are always responding to new information and ideas already optimized for the web.

Survey Existing Clientele

It is important to understand how consumers of your services and products feel first even before you engage any promotional ideas. A survey can let you take the pulse of your audience and customers and can include questions relating to your services and products and how consumers are affected by them. This is very important before you incorporate better and perhaps cheaper marketing efforts to boost your small business promotional plans.

Corporate Sponsorship

To get noticed better public service can really help not only to get your name out there but also to give your small business some respect in the eyes of a specific community. You can make sure your small business is supporting educational organizations, beautification campaigns, local charities, groups for crime prevention and art groups operating in the community. It is a low-cost product promotional idea that helps you to stand out. A good example is giving some of these organizations and groups such items as umbrellas, tents and other merchandise helpful to their causes with your logo and brand message imprinted on them.

Contests And Giveaways

To run a contest and give promotional products and business incentives plus many other items is always an efficient way of gaining as much interest as possible on your small business. This can be done through promotional products such as sports bottles, printed cups, pens and other business items that get information about your small company into prospective customers’ hands, acting as the perfect incentives you needed.  These promotional products are low-cost but can make that huge impact you wanted on any marketing campaign you might be running.

You can combine these product promotional ideas that do not require a lot of funds and the results can be something huge on your small business.

Author Bio

Amber Lee is a business development specialist and part-time blogger. With a background in promotional merchandising, Amber uses Love Custom Koozies for can Koozies for her clients. Follow Amber on Twitter at twitter.com/cosmiclee


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