Skilful, effective promotion can mean the difference between failure and success for most small businesses. Where larger companies might be able to get away with a few inefficient marketing ploys, it is vital that smaller companies get it right every time. If not, they stand to lose funds necessary for their survival. These days, the only real way to grow a business is throughcorporate promotion. It’s all about making your presence felt and building a strong, positive image. To put it simply, if people don’t know that you’re here, they can’t buy from you.
Fortunately, there are a million and one different ways in which you can do this. Some of these ways are more worthwhile than others, so it’s important that companies learn how to distinguish between the truly innovative marketing techniques and the truly average ones. Here’s are a few tips and tricks that you can use to ensure that your marketing strategy is right on target.
Make It Useful
In this technologically obsessed society, one of the very best ways to promote your corporate image is via the internet. Once again, there are a million different ways in which you can do this, so it’s vital that you come up with a firm marketing strategy before you start. If you’re currently finding it hard to stand out amongst the myriad businesses also promoting online, you must stop thinking about your own goals and start considering the goals of your customers. According to About.com journalist Susan Ward, there’s a lot of information on the internet that’s not useful. Why not write some useful, interesting blog posts about the nature of your business? For example, if you own a pet shop, write some informative pieces on how to look after a new pet. Include tips on house training, exercising and feeding your new pet – anything that could be genuinely useful to a potential customer.
Use Your Company Uniform
Do your employees wear a specially designed company uniform? If they do, you must ask yourself if you are using it to its full effect. An awful lot of contemporary businesses now neglect the marketing opportunities afforded to them by their corporateuniform. They ignore the fact that, whilst in uniform, their employees are much like walking billboards. They carry your company name, your company colours and your company slogan or message. If your company uniform is interesting enough, consumers will want to know where it’s from, say the experts at Memetics.com. Use your employees and their company uniforms as walking, talking advertisements for your corporate image. Encourage them to communicate with potential customers in your local area – you could send them out door to door, station them in a shopping centre or market place, or even just outside yourbusiness to draw people in.
If you really want to be successful online, you’ve got to avoid shortcuts. It can be frustrating at times, but you’ve got to treat yourcompany’s online accounts as if they’re as important as your personal ones. This means avoiding repetition, blanket advertising and useless online content – you will be much more successful if you can create the illusion of intimacy. Consumers don’t really like to be advertised at, not overtly anyway. They tend not to mind if a company can advertise to them in a quiet or useful fashion. Like any human being caught in the nine to five rat race, all consumers really want is to be impressed, entertained or listened to, says InspiresMe.com expert Alex Barton. Avoid linking social media profiles and duplicating all of your updates. In fact, avoid looking like you’re ‘spam’ advertising at all costs. Customise tweets and Facebook updates, think about them carefully before you post them and try to give consumers a reason to pay attention to what you’re saying.
Author Bio: Ryan Holman is a brand expert and marketing consultant. He recommends Matrix Uniforms for high quality, affordable corporate uniforms and work wear. Ryan can usually be found blogging about how to create and maintain a strongcorporate identity.