In recent years, it seems plastic bags have gained a rather shady reputation. The effect of the supermarket plastic carrier on the environment is well documented and many customers now avoid using them. In fact, they may judge a company’s green agenda by its continued use of plastic carrier bags,
The fact is that while standard gauge plastic bags are bad for the environment, many people still find plastic bags a convenient and appealing way to carry their shopping. The main supermarkets recognize this fact and have taken measures to reduce the number of single use carrier bags their customers use.
Customers Choice And Responsibility
The vast majority of customers will reuse their carrier bags, but by providing high density polythene ”bag for life” carriers, accepting used plastic carriers in store for recycling and offerings bags made from other materials such as cotton and jute, the main market leaders are putting environmental responsibility squarely back in the hands of the customer.
Attractive And Appealing
However, when it comes to clothing retailers, particularly those who are considered to be ”high end”, some customers may have a different attitude. Many want to be seen with a designer shop logo on a fresh bag for each new purchase, as it is seen as a status symbol. A simple way to encourage your customer to reuse plastic carriers is to make them as attractive as possible, so that they have a desire to be seen using the bag a gain and again. In order for the bag to be suitable for reuse to the extent where its total costs to the environment are vastly reduced, the durability of the polythene makes it possible for the bag to be used innumerable times, because it is sturdy and durable. Whilst a company logo may be desirable to some customers, there is a lot to be said for a bag that is attractive in other ways. A designer clothing name printed onto a luxury carrier bag might be a vital accessory to hose who can afford to shop at that level,but for the average customer, plain colored plastic carrier bags can be just as attractive an option, of ten because of their anonymity, rather than in spite of it.
Carrier bags made of colored plastic can also be a stylish way to package goods for your customers, Plain colored polythene is no longer a boring choice, with vibrant shades, neon brights and metallic colors on offer. Fashionable pastels and even animal prints are perfect for clothing retailers. The costs of buying these bags wholesale is actually very low, especially with some of the bulk buy deals available online.
There is always the option to recoup some of the outlay by making nominal charge for colored plastic carrier bags, as per the supermarket bag for life scheme. Offsetting this with a bag recycling scheme will help to maintain customer faith in your brand, as it will be perceived as an environmentally responsible entity. Making a charge for the bag will also encourage reuse, even as charge as low as ten pence gives customers a sense of ownership and a desire to get their money’s worth from it.
SB was a business consultant for a UK retail clothing consortium. He recommended that his clients use a variety of carrier bag types including small coloured plastic carrier bags for accessories and smaller items, to give customers a wide choice.