Do’s and Don’ts of Running Your Own Online Store





We’ve all become increasingly aware in recent years of the rising popularity ofs. The convenience of the internet lends itself perfectly to the buying and selling of everything from apples to zippers, and a number of potential entrepreneurs have become highly adept at making sizable profits from their web-based shopping sites. And given the reach of the internet, it’s a phenomenon that will continue to grow in the coming years. If you’re thinking of joining the boom, here are a few do’s and don’ts that could prove to be crucial.


Perhaps the most important thing to remember is that your store exists to make a profit. The prices you charge need to reflect this, so be careful not to sell items for less than they are worth. You need to take all your outgoings into consideration, from internet hosting fees and licences to despatch costs and energy usage. If you don’t make enough profit on a given item, you’re doing it wrong.

You need to know your target audience, because in the long run this group of people will form your customer base. A little research before you get up and running is a must so be prepared to do some homework. Whether you plan to sell a general selection of goods or a specific series of items related to a particular activity, you must always be aware of whom you are hoping to sell to.

It’s also a good idea to make sure you are able to keep up with demand, especially if the enterprise is an immediate success. Whether you’re selling products that are sourced from elsewhere or goods which you have made yourself, you need to know you can keep customers happy. If you are unable to cope with increasing sales, your buyers will soon start to look elsewhere for their purchases.




It’s vital that you keep your costs down, so you should be constantly shopping around for better deals on everything from electricity supplies to international parcel delivery rates. Your levels of spending will always have a direct effect on the bottom line, and the harsh truth is that if you spend too much on services unnecessarily you will start to experience problems. You should always review expenditure on a regular basis.

When running an online store, it can be easy to forget the importance of your despatch process. If you think your part in the sales process ends when you send the goods out, you are wrong. The process only ends when the customer receives his or her purchase and is satisfied with it. You should bear in mind at all times that if the item is in the hands of your chosen courier it is still effectively with you.

Even if you’re currently running a very successful online store, you should never ignore your rivals. A web-based shop can make the owner feel a little isolated from any potential competition, but in the abstract world of the internet this simply isn’t the case. If a rival comes up with a new product or an innovative way to market an existing one, you need to be aware of it. Needless to say, you also need to know how to react to the situation.

Finally, there is the vital issue of customer service. Even though your operations are based on the web, it still means you are answerable to your customers at all times. Thanks to the proliferation of forums, comment sites and review pages, examples of poor service will spread like wildfire. The old saying about the customer always being right may not be totally accurate, but it’s a good motto to incorporate into your mind-set when running an online store.

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